Starting Your Own Blog: Tips From Semalt
Running a blog on your site or for a personal use can bring you incredible benefits, even bigger than you can get from the content marketing. However, there is a huge amount of people being already successful with blogging. Here appears the question whether it is relevant to have your own blog?
The answer is yes. Lisa Mitchell, the Customer Success Manager of Semalt Digital Services explains the reasons you should make a choice in favor of blogging and what are the steps towards building successful blog.
Content Marketing Isn't Going Anywhere
Many experts have predicted the decline of content marketing importance due to purchasing capacity burnout, abuse of the fake content and the emergence of better technologies. But the truth is, people will always be hungry for content. Despite SEO and content strategies have been undergoing significant changes, but content will still matter. The change will touch the way content is developed and consumed.
Endless List of Niches
Many people worry that every market niche has been packed, however, new blogs are coming up almost every day. You can take a topic, which is already covered and transform it into subtopic to target particular audience. You can also apply a new approach to a subject to produce new content. With blogging, there is no limit for what you can do.
Growth of Audience
With the internet becoming more and more accessible around the globe, the audience is expected to grow as well. Therefore, the number of readers will be continuously increasing. At the same time, with new trends appear every day the preferences of the audience will be diversifying.
Ease of Use
Setting up a blog is fast and easy especially with free content management systems like Joomla and WordPress. You don't have to be tech-savvy geek to get started. You can learn a lot about starting a new blog in a matter of hours.
What You Need to Get Started
When starting a new content marketing strategy, the faster you get started the better. The first step is the hardest but this should not prevent you from getting started. Use the following tips:
Develop an Idea
Get a pen and paper and write what you want to blog about and what you are qualified to write about. Don't worry about coming up with the best answer for the two but just write some ideas for future use and refinement.
Carry Out Research
Do some research to learn what blogs exist within your niche, what the readers are saying about them and what you can do differently. Having a certain amount of observations, you will have the base for distinguishing your possible competitive advantageous.
Register a Domain
Once you settle on a topic and perfectly think through the strategy, get a strong domain from a reputable domain name provider to avoid further inconveniences.
Build Your Site
The next thing that you need to do after getting a domain name is choosing the platform to create your site. The advantage is that most modern platforms are SEO ready and you can make changes later. Mind pages interlinking, titles and URL of pages.
Create Your Social Media Profiles
Creating social media profiles is a great way to get new followers, boost traffic and engage your audience.
Set Your Goals and Stick to Your Schedule
Develop a schedule for the content that you need to post, estimate how fast you expect to grow and what channels of bolg's promotion you are willing to involve. Try to stick to this schedule and increase your efforts when you will get started.
Write the First Post
Once you're done writing the first post, everything will be easy for you. The important thing is to keep learning and working on your blog performance regularly.